Wander around Seoul and one can not help but admire the impeccable dress style of all the ladies. Now, to be clear this is not solely a male's point of view…the Bazflyers are a couple and the observation was a mutual one. Individualized fashion is everywhere. Department stores in central Seoul are filled with the usual array of international fashion brand suspects resplendent with their usual high end prices. So how do all the woman manage to dress so well and with style? They either have sufficient disposal income to shop in main street department stores, which somehow seemed incongruous, or there was an other piece to this puzzle.
In a quest to solve this fashion quandary the Bazflyers descended below street level and onto the superb and highly efficient Seoul Metro. We surfaced a few kilometers from the central city right in the middle of Seoul's fashion district and markets and the scene was nothing short of overwhelming.
The fashion markets cover many city blocks in area. Around the periphery there are hundreds of small vendors selling every conceivable fabric and notion used in fashion. Think of it and there was a row of specialist vendor shops ready to supply. Buttons of every possible type and design. Zips, bling, threads, fabrics and more. Thread your way through a maze of alleyways, side streets and multiple floors and mirage-like you find yourself in the midst of a another market place where hundreds of vendors are selling fully made-up fashion. These are not cheap knock-offs of main street brands but outlets for Seoul's young fashion designers. Quality manufactured goods like jackets, tops, dresses, shoes, bags and accessories abound all at very affordable prices.
Seoul's fashion markets are filled with thousands of shoppers every night until it closes after 10 pm. Eureka…we discovered how all the Seoul ladies dress so stylishly.
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